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3 future trends
Articles Tagged with 'marketing'
Look Outside the CU Movement for Rewards Inspiration
December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program.
Entering the World of Social Media
October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues.
CU Mission Should Engender Passion and Caring
October 17, 2012
CUs must evolve, but they must ‘never abandon their lifeboat.’
Social Media Opens Door to Member Engagement
October 10, 2012
CUs aren’t close to tapping the power of social media in telling consumers what they have to offer.
Nine Top Online Marketing Resources
July 30, 2012
Multiple online components, from websites to new scanning technology, fill out the marketer's tool kit.
CFPB Outlines Card Marketing Guidelines
July 25, 2012
Banks' high-pressure tactics’ on credit card add-on products lead to CFPB’s first enforcement action.
CUs Growing Green
July 01, 2012
Green lending is relatively new at credit unions, and data about it is limited.
ATMs, Kiosks Continue to Evolve
July 01, 2012
The trend in ATM design is toward a higher level of predictive analytics and the ability to feed real-time information to the cloud.
‘Stay Curious’ and Other Keys to Marketing Success
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
Evaluating Social Media
June 13, 2012
Critical to the success of social media efforts is a simple practice: Move beyond promoting products and interact with other communities and posts.
Credit Union Magazine
March 2014 digital edition
Prepare for the End of Gridlock
At Freedom First CU, People 'Bank for Good'
Many Consumers Burdened by 'Debito'
Enhance Members’ Cross-Channel Experience
Prevent Workplace Fraud and Theft: Six Tips
Mobile banking has come a long way. But I have to wonder why credit unions are not using their mobile platform for marketing purposes? I've asked many of my clients this question and the answer I hear most often is that their mobile platform provider hasn't developed that functionality yet. Are we missing BIG opportunities here?
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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