Articles Tagged with 'marketing'

Scenes from League Staff Orientation

August 29, 2013
'We can't succeed without you.' READ MORE

Barry Callen's Marketing Words of Wisdom

August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.' READ MORE

CUs Are Cool Again. Embrace It.

August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious. READ MORE

HGTV Host a Public Relations Bonanza for Michigan CU

June 19, 2013
‘We’re big into mortgages and Carter’s big into homes.’ READ MORE

Student Loans: Understand the Financial Aid Timeline

May 09, 2013
Market your private student loan program early; preferably in May. READ MORE

Masters of Marketing

April 12, 2013
The CUNA Marketing & Business Development Council gave out its most prestigious awards during its 20th Annual Conference in Anaheim, Calif. READ MORE

Seven Reasons to Play

April 09, 2013
Social media marketing has been the bane of many organizations. READ MORE

Callen to Address CUNA Marketing School

April 01, 2013
Network, discuss critical issues, and learn about industry changes at CUNA’s on-site programs. READ MORE

‘Put On Your Strategic Hat’

April 01, 2013
‘Plant the tree now that people will sit under in 20 years.’ READ MORE

Highlights from Anaheim

March 26, 2013
Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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