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Articles Tagged with 'marketing'
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
CUs Are Cool Again. Embrace It.
August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious.
HGTV Host a Public Relations Bonanza for Michigan CU
June 19, 2013
‘We’re big into mortgages and Carter’s big into homes.’
Student Loans: Understand the Financial Aid Timeline
May 09, 2013
Market your private student loan program early; preferably in May.
Masters of Marketing
April 12, 2013
The CUNA Marketing & Business Development Council gave out its most prestigious awards during its 20th Annual Conference in Anaheim, Calif.
Seven Reasons to Play
April 09, 2013
Social media marketing has been the bane of many organizations.
Callen to Address CUNA Marketing School
April 01, 2013
Network, discuss critical issues, and learn about industry changes at CUNA’s on-site programs.
‘Put On Your Strategic Hat’
April 01, 2013
‘Plant the tree now that people will sit under in 20 years.’
Highlights from Anaheim
March 26, 2013
Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference.
March 26, 2013
Premier CU marketing award ceremony to be held tonight.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Many Consumers Burdened by 'Debito'
At Freedom First CU, People 'Bank for Good'
Mobile banking has come a long way. But I have to wonder why credit unions are not using their mobile platform for marketing purposes? I've asked many of my clients this question and the answer I hear most often is that their mobile platform provider hasn't developed that functionality yet. Are we missing BIG opportunities here?
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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