Articles Tagged with 'marketing'

Ten Pearls of Wisdom for CU Marketers

November 20, 2013
Aim for the heart, not the head. READ MORE

CU Marketers Tackle Compliance and Other Issues

November 14, 2013
Speakers address cross-selling, compliance pitfalls. READ MORE

Live and In Concert

November 04, 2013
Attentiveness to members’ needs will result in repeated service encores. READ MORE

Registries Designed for Digital Donors

November 01, 2013
When members open a myBaby, myGrad, or myWedding account, they receive 50 registry cards detailing the online giving process that can be mailed out with invitations or announcements. READ MORE

Selling the CU Experience

October 29, 2013
Marketing and business development are about ensuring survival. READ MORE

‘Failure Isn’t Fatal’ and Other Lessons in Innovation

October 21, 2013
"A lot of times, people don’t know what they want until you show it to them," says Amplify FCU CEO Paul Trylko. READ MORE

Contest Winner Lands Dream Dorm at Michigan State

October 15, 2013
Contest shows strong bond with sponsor company. READ MORE

CU Volunteers Brighten Center’s Future

October 01, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center. READ MORE

Expectant Father’s Blog Delivers

September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him. READ MORE

Ten Ways to Make Your Social Media Rock

September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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