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Articles Tagged with 'marketing'
Consumers Define Their Marketing Experiences
September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Ten Marketing Myths that Plague CU Professionals
September 01, 2013
A recent white paper dissected and dispelled these 10 myths about credit union marketing.
Scenes from League Staff Orientation
August 29, 2013
'We can't succeed without you.'
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
CUs Are Cool Again. Embrace It.
August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious.
HGTV Host a Public Relations Bonanza for Michigan CU
June 19, 2013
‘We’re big into mortgages and Carter’s big into homes.’
Student Loans: Understand the Financial Aid Timeline
May 09, 2013
Market your private student loan program early; preferably in May.
Masters of Marketing
April 12, 2013
The CUNA Marketing & Business Development Council gave out its most prestigious awards during its 20th Annual Conference in Anaheim, Calif.
Seven Reasons to Play
April 09, 2013
Social media marketing has been the bane of many organizations.
Callen to Address CUNA Marketing School
April 01, 2013
Network, discuss critical issues, and learn about industry changes at CUNA’s on-site programs.
Credit Union Magazine
December 2013 digital edition
Making an Impact in Motown
League Presidents Pass the Torch
Survey: Young Credit Card Users are Better Credit Risks
A Look Back With Jeff Post
CUs Can Expect Economic Tailwinds
We are looking for a strategic planning facilitator option. Does anyone have a firm or firms that they are willing to recommend?
Good list of five, with room for a 6th, i.e., avoid cheerleaders as directors. When it comes time for a constructive critical thoughts to be raised by senior governance directors, cheerleaders add no value other than making themselves feel valuable because of 'feel good' fairy dust they want to sprinkle over everything said and everything done. That's not Governance, that's Cheerleading, and it requires a change of uniform and a change of title.
Great advice Barry! -Mary Ann Schlung Colorado Credit Union
I had the pleasure to attend this year conference. Josh was dynamic speaker. Love the "why" message.
Amen, Amen, Your financial well being has a lot to do with the time of your birth. I used to envie those guys at Employers Insurance who came home from WWII and stepped right into a growing economy full of opportunities. Never gave much thought tot he fact that their "opportunities" occurred because they had survived the Depression and hadn't been among those killed in action in the Great War. They wer, frankly, in short supply.
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