Articles Tagged with 'marketing'

Opening Scenes From MBD14

March 14, 2014
Nearly 450 CU marketers gather in Orlando for premier conference. READ MORE

CUNA MBD14 Underway

March 13, 2014
Scenes from opening night at the CUNA Marketing & Business Development Council's annual conference. READ MORE

Let’s Tell Our Story

March 07, 2014
There’s no sound—no story—until it’s told. READ MORE

Courting the Millennials

February 17, 2014
Create an emotional connection with this group. READ MORE

Zany Gen Y-Targeted Videos Reap Rewards

January 24, 2014
CU's video series goes viral on YouTube. READ MORE

CU Gives Members a ‘World of More’

January 23, 2014
‘We are all about providing more in return.’ READ MORE

Do Consumers Understand Your Brand?

January 22, 2014
Technology provides the opportunity to revive member loyalty. READ MORE

Prepare for the Next Revolution

January 06, 2014
‘I never think about the future—it comes soon enough.’ READ MORE

Charting Your Course Through 2014

January 02, 2014
It's important to receive feedback from your entire staff before making plans and setting goals for the coming year. READ MORE

Ten Pearls of Wisdom for CU Marketers

November 20, 2013
Aim for the heart, not the head. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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