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Articles Tagged with 'marketing'
Registries Designed for Digital Donors
November 01, 2013
When members open a myBaby, myGrad, or myWedding account, they receive 50 registry cards detailing the online giving process that can be mailed out with invitations or announcements.
Selling the CU Experience
October 29, 2013
Marketing and business development are about ensuring survival.
‘Failure Isn’t Fatal’ and Other Lessons in Innovation
October 21, 2013
"A lot of times, people don’t know what they want until you show it to them," says Amplify FCU CEO Paul Trylko.
Contest Winner Lands Dream Dorm at Michigan State
October 15, 2013
Contest shows strong bond with sponsor company.
CU Volunteers Brighten Center’s Future
October 01, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center.
Expectant Father’s Blog Delivers
September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him.
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Consumers Define Their Marketing Experiences
September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Ten Marketing Myths that Plague CU Professionals
September 01, 2013
White paper dissects and dispels 10 myths about CU marketing.
Scenes from League Staff Orientation
August 29, 2013
'We can't succeed without you.'
Credit Union Magazine
March 2014 digital edition
Prepare for the End of Gridlock
At Freedom First CU, People 'Bank for Good'
Many Consumers Burdened by 'Debito'
Enhance Members’ Cross-Channel Experience
Prevent Workplace Fraud and Theft: Six Tips
Mobile banking has come a long way. But I have to wonder why credit unions are not using their mobile platform for marketing purposes? I've asked many of my clients this question and the answer I hear most often is that their mobile platform provider hasn't developed that functionality yet. Are we missing BIG opportunities here?
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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