Articles Tagged with 'marketing'

Act Like a Shark: Keep Moving

April 06, 2011
You may think you don't have enough time, money, or people to innovate. But limited resources can force us to be more creative. READ MORE

Council Honors Top Marketers

March 22, 2011
Amy McGraw (left), Joye Cox, and Brynn Ammon are lauded for their marketing and business development prowess. READ MORE

Social Media Growth

March 01, 2011
Companies see success using social media tools, social buying sites catching on, and communication tips for innovation work groups. READ MORE

Challenge Your Marketing Assumptions

February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.' READ MORE

Millennials Need CUs—They Just Haven’t Met You Yet

January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools. READ MORE

Stuck at '12:00?'

December 27, 2010
Participating in social media is risky but necessary. READ MORE

Stay in Front of Members

August 01, 2010
Consciously or not, credit unions amass immense amounts of data about their members. Analyzed properly, those data can be the basis of intensely focused, highly productive marketing approaches that recognize demographic differences among members. READ MORE

Marketing in a Digital World

August 01, 2010
Marketers and consumers are opting for blogs, tweets, and social media over traditional channels. READ MORE

Marketing Smarter

August 01, 2010
CUs' targeted, relationship-based marketing campaigns are bearing fruit. READ MORE

Blogs, Apps, and Demographics

August 01, 2010
Make sure marketing strategies evolve with technology and your CU's market. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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