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customer relationship management
Articles Tagged with 'growth'
First-Quarter Setback Won’t Derail Economy
June 27, 2014
‘Consumers have paid down debt and consumer confidence is rising.’
Top 10 Trends for Strategic Planning Teams
June 26, 2014
Consider these 10 trends as you make plans for growth.
Post-Recession Growth Strategies
June 11, 2014
CFOs and other CU leaders are zeroed in on the effects of market interest rates on CU operations.
Hampel: Economy, Loan Growth ‘Pretty Decent’
May 01, 2014
CU loan growth is picking up, says CUNA’s chief economist.
A Tale of Two Movements
February 04, 2014
As a group, small CUs face shrinking membership and loan growth.
CUs Can Expect Economic Tailwinds
December 05, 2013
With 2014 right around the corner, CU executives are wondering what’s in store for the economy.
Economy is ‘Recovering, Not Recovered’
October 21, 2013
New-auto lending continues to be a bright spot for many CUs.
An Authentic Brand Sells Itself
October 11, 2013
Focus your brand on your sustainable, competitive advantage.
CO-OP Financial Services Awards 16 Scholarships for Community CU & Growth Conference
October 02, 2013
Attendees will create ready-to-implement action plans to help their CUs reach their full potential.
Hispanics Represent CUs’ Largest Growth Opportunity
September 27, 2013
Hispanics are the nation’s largest, fastest-growing, youngest, and most underserved ethnic group.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
A Social Media ROI Success Story
Where Does it All Go?
Happy 25th Birthday, Filene!
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
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