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Articles Tagged with 'customer'

Financial Services Undergoing ‘Secular Shift’

March 01, 2012
The financial services industry is transitioning from a high-margin business to a low-margin undertaking. READ MORE

Peters: It’s Good to be the Little Guy

May 17, 2012
“I tell retailers if you’re local and you can’t beat the hell out of Walmart, there’s something wrong with you.” READ MORE

Social Engineers Target Service Staff

September 26, 2012
High-tech countermeasures do little to prevent a CU’s employees from succumbing to social engineering. READ MORE

CUs Must Speak With One Voice to a New Generation

October 19, 2012
For Gen Y, customer service no longer is king—it’s third to technology and convenience. READ MORE

Seven Marketing Metrics Worth Obsessing Over

February 04, 2013
Everyone wants more leads, but the gold is in converting more leads to customers. READ MORE

The Top 10 Service Trends of the Future

March 20, 2013
Savvy managers of frontline service providers will incorporate these trends in their strategies for member interactions. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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‘Spark Ideas, Seize Opportunity, Build Excellence’

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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