Successful membership-growth strategies require a thorough knowledge of your credit union’s field of membership. And that will require doing some research to answer questions, such as:
♦ Who are our potential members, where do they live, and what services do they need?
♦ What are our competitors doing and not doing?
♦ How can our credit union’s values align with our community’s values?
♦ Do we need to tweak our menu of products and services, based on the demographic profile of our community?
Click ahead to read about five credit unions whose strategies have sparked dramatic membership growth in recent years.