Operations

Scenes from Wednesday at ACUC

Keynoter Amber MacArthur, a social media expert, was one of the day's highlights.

July 03, 2014
KEYWORDS acuc14
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Nontraditional competitors are disrupting the traditional CU business model, says James Robert Lay, CEO of CU Grow, during a Discovery Session Wednesday afternoon.
 
The remedy: Digital “storyselling” he says.
 
“Use member stories to position your products beyond features,” Lay advises. “People trust people.”

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