Some people remain wary of social media because they fear getting negative comments, says social media guru Amber MacArthur, during Wednesday morning’s Executive/Young Leaders Series Session.
But CUs need to monitor social media outlets, she says, to be able to address pain points as they arise. “The more you engage to address negative things, the quicker they will go away. The worst thing you can do is be silent.”
Read more about MacArthur's presentation here.