Management

Simon Sinek: ‘Be the Leader You Wish You Had’

Positive leadership is like parenting, says America’s CU Conference keynoter.

July 01, 2014
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Simon Sinek

A title does not a leader make.

True leaders are those who put the needs of others before themselves and willingly make sacrifices and take risks for the good of all, leadership expert/author Simon Sinek told America’s Credit Union Conference attendees during Tuesday’s General Session.

“I know some people at the highest echelon who aren’t leaders,” he said, “and people at the lowest who are. It’s all about looking out for others.

“The reward of leadership is to see others achieve more than you do,” Sinek continued. “It’s like being a parent.”

As a parent would protect a child from danger, so must leaders shield employees from harm with what Sinek calls a “circle of safety.”

When people feel safe, their natural disposition is toward cooperation and trust. When employees don’t feel safe, they partake in nonproductive—even destructive—behavior.

“Leaders set the tone—they decide what environment you’ll have,” Sinek said. “If there’s no circle of safety, people feel they have to protect themselves from each other. Anytime someone feels compelled to write a CYA email, this is a sign they don’t feel safe from their own people—they’re literally spending time to write an email to protect themselves as opposed to committing that time and energy to serve the organization.

“Our behavior is governed by our environment,” he continued. “If there’s a bad environment, people are capable of doing bad things. If it’s good, they’re capable of doing good things.”

In a good work environment, the leader puts people before financial results in all but the most dire of circumstances. “A great leader would never sacrifice people to save the numbers,” Sinek said. “A great leader would sacrifice the numbers to save the people. That’s really important.”

When the bottom line is prized above all else, people don’t feel safe, they don’t trust each other, and they know they’re disposable. This is where credit unions have an advantage over their for-profit competitors, he said.

“Credit unions are human organizations,” Sinek said. “This makes them empirically better than banks, which are all about the numbers. The credit union model has nothing to do with rates. It’s a human enterprise, where you make sacrifices for the sake of employees and members. That’s why I’m a credit union member.”

Leadership takes daily practice, he added. “It’s not an event, it’s a 24-hour experience.”

People can practice positive leadership every day by making others feel that they matter, Sinek said. “Be the leader you wish you had.”

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