Takeaways from CO-OP THINK 14

Speakers examined branding and new-media marketing during the event this week in New Orleans.

May 21, 2014
KEYWORDS co-op , think14
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Contributions to charities and nonprofits should be part of any successful marketing plan, said Philips McCarty, during a session about CU differentiation.

McCarty, founder of Good Scout Group, said 90% of consumers—and especially millennials—want companies to talk about the causes they support.

CUs shouldn't be afraid to tout the good they're doing and use strategic philanthropy as part of their marketing, McCarty said.

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