Bring a Unified Message to the Hill

Members expect you to engage and educate them on the issues.

February 24, 2014
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CUNA Advocacy panel GAC 2014

CUNA's legislative and political update featured (left to right) John Magill, executive vice president; Ryan Donovan, senior vice president, legislative affairs; Richard Gose, senior vice president, political affairs; and Pat Sowick, senior vice president, league relations.

When you talk to representatives, we all want to be on the same page, sharing a unified message, said John Magill, CUNA’s executive vice president, during Monday’s General Session legislative and political update. And then he turned to CUNA’s advocacy staff, and asked “Where is tax reform headed?”

With a draft report on tax reform expected to be released this week, CUNA is confident, although we haven’t seen the report, said Ryan Donovan, senior vice president, legislative affairs.

The report marks a new chapter in credit unions’ tax reform battle and will require credit unions and members to ramp up their engagement.

With the advent of online advertising, it’s a changing environment for CUNA’s grassroots efforts, added Richard Gose, senior vice president, political affairs.

Surveys of primary financial institution members show they expect to be engaged, and they’ll stand up for their credit unions.

“They made a choice to belong to a credit union, but we have to educate them on the issues,” Gose said.

Pat Sowick, senior vice president, league relations, noted banks are promoting credit union taxation at the municipal and county levels.

That’s why it’s important to pay attention to early warning signs, she said, such as conversations at chamber meetings—and then contact your league.

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