Strategic Philanthropy is Key to 'Unite for Good'

Reach out to unlikely partners such as nonprofits, local government agencies.

February 23, 2014
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How can you create awareness so Americans choose credit unions as their best financial partner?
Use strategic philanthropy and community outreach to enhance your community’s financial well-being. 
Reach out to unlikely partners—nonprofits, local government, etc. Connect the business of your credit union—saving, lending, education, other financial products and services—to your charitable donations. 
For instance, why not buy a set of all Biz Kid$ episodes and donate them to your local children’s hospital? Or conduct a high-school reality fair or a retirement fair to teach people in your community about finances? 
The National Credit Union Foundation serves as a catalyst to help credit unions improve people’s financial lives by: 
  • Collaborating with Credit Unions for Kids® to have credit unions—through state leagues and foundations—purchase Biz Kid$ episodes for every Children’s Miracle Network Hospital nationwide; 
  • Partnering with CUNA and the leagues to provide financial counseling certification, so employees can better serve members; and
  • Offering Development Education training, teaching the cooperative principles and how they can be used today to build stronger communities. 
To hear more, attend Tuesday morning’s General Session and a breakout session on Tuesday afternoon, or stop by Exhibit Hall booth #471.
Let’s continue to work together and Unite for Good! 

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