Marketing

CU Gives Members a ‘World of More’

New marketing campaign features microsite with videos and Instagram feed.

January 23, 2014
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Grow Financial Federal Credit Union in Tampa, Fla., recently unveiled a new, multi-year marketing campaign called “The World of More.”

The campaign features a new spokesman, “Joe Grow,” and a new microsite. Along with product information, the site includes fun videos, a live Instagram feed, and member testimonials.

“World of More” focuses on the $1.9 billion asset credit union’s member service and how members receive “more” from the credit union than from other financial services providers.

“When it comes to our members, we are all about providing more in return,” says Brian Holloway, assistant vice president of marketing. “We stand behind that promise by providing each and every member with the best experience they can have each and every time."

Visitors to the microsite have the opportunity to enter what they would like more of—more caffeine, relaxation, family time, and so on, Holloway says.

Grow Financial will make such moments happen on a weekly basis by giving members more of what they want.

The first “more moment” took place in early December with a member who wanted more concert tickets:

Learn more here.

More Great Ideas!

Mark Arnold
January 27, 2014 7:14 pm
What a great marketing idea! One thing that makes this campaign so successful: its simplistic nature. The most successful marketing campaigns convey one main idea (as this one about "more" does). What do marketers need more of? More simple campaigns like this one!


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