Community Service

CUNA Honors Financial Education Leaders

Nine CUs nab first-place 2013 Desjardins Awards for Youth and Adult Financial Education.

November 20, 2013
/ PRINT / ShareShare / Text Size +

CUNA has announced the winners of the 2013 Desjardins Awards for Youth and Adult Financial Education. Entries from 27 states yielded nine first-place winners, along with several second place and honorable mention winners, in both the adult and youth education categories.

“Nine first-place winners are a testament to the commitment of credit unions in providing [current and prospective] members a solid understanding of the challenges and rewards of fully understanding their financial positions,” says CUNA President/CEO Bill Cheney. “My congratulations to the winners, my thanks to all the entrants, and my admiration for a credit union movement that makes financial education among its top priorities.”

The Desjardins Awards are named for Alphonse Desjardins, the founder of the North American credit union movement. Besides founding the first credit unions in Canada and the U.S., Desjardins pioneered youth savings clubs and in-school “banks,” known as caisses scolaires.

He established caisse populaires, cooperative savings and loan companies, to encourage the working class to save and plan for the future and provide much-needed credit. This award honors credit unions, chapters, and leagues for their commitment to both youth and adult financial literacy.

“Congratulations to this year’s winners and honorees for their inspiring work in developing financial education skills in members of their communities,” says Vikki Kinsler, CUNA’s program coordinator for the Desjardins Awards. “These credit union organizations are leading the way to improving the nation’s well-being by teaching the younger generation, as well as adults, how to achieve financial security by managing money and credit wisely.”

Recipients were chosen from among the state-winning entries by CUNA’s national awards committee.

Winners for the Desjardins Youth Financial Education Award include (asterisks indicate repeat winners):

  • Community Credit Union* (Lewiston, Maine);
  • CORE Federal Credit Union* (East Syracuse, N.Y.);
  • Silver State Schools Credit Union (Las Vegas); and
  • Topline Federal Credit Union (Maple Grove, Minn.).

Second-place winners for the Desjardins Youth Financial Education Award include:
Clarence Community & Schools Federal Credit Union* (Clarence, N.Y.);
CommunityAmerica Credit Union; (Kansas City, Mo.);
Education Credit Union (Amarillo, Texas); and
Public Service Credit Union* (Romulus, Mich.).

Honorable-mention winners for the Desjardins Youth Financial Education Award include:

  • Altra Federal Credit Union* (Onalaska, Wis.);
  • Central City Credit Union (Marshfield, Wis.); and
  • HealthCare First Credit Union (Johnstown, Pa.).

Winners for the Desjardins Adult Financial Education Award include:

  • Bayport Credit Union (Newport News, Va.);
  • Community Credit Union* (Lewiston, Maine);
  • Electro Savings Credit Union (St. Louis); and
  • St. Louis Community Credit Union.

Second-place winners for the Desjardins Adult Financial Education Award include:

  • CommunityAmerica Credit Union* (Kansas City, Mo.);
  • Greater Minnesota Credit Union* (Mora); and
  • Topline Federal Credit Union (Maple Grove, Minn.).

Honorable-mention winners for the Desjardins Adult Financial Education Award include:

  • University of Michigan Credit Union (Ann Arbor); and
  • US Federal Credit Union (Burnsville, Minn.).

The Maine Credit Union League also received a first-place award for its efforts to improve financial literacy for both youth and adults. A new initiative for this repeat winner is outreach to home-schooled students, an audience that traditionally has been missed in financial literacy efforts.

Winning entries will be on display at CUNA’s 2014 Governmental Affairs Conference, Feb. 23-27 in Washington, D.C.

Post a comment to this story

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive