Community Service

A Brief History of International CU Day

This year’s slogan: CUs Unite for Good

October 15, 2013
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Sixty-Five Years of ICU Day Slogans

International Credit Union Day has been celebrated officially since 1948 with these slogans:

1948 – Now is the time to build a better world through credit unions*
1954 – Serving people worldwide*
1955 – We help each other – Join Us!
1956 – To give thanks for your credit union blessing. To make plans for a great future.*
1957 – We help each other – Join Us!
1958 – We help each other – Join Us!
1959 –
1960 – Credit union day—all over the world*
1960 – Sharing is the whole idea (?)
1961 – We Help Each Other – Join Us.
1962 – People helping people to economic progress.
1963 – Helping hands in many lands.
1964 – Credit Unions: Your friend in need, your partner in progress.
1965 – Opportunity, Security and Service for All.
1966 – Better living in any language.
1967 – People Helping People for the Dignity of Mankind
1968 – We Care. We Share.
1969 – We care, we share*
1969 – For those in need of any land or creed.
1970 – Invest in humanity.
1971 – Sharing is the whole idea.
1972 – Help make credit unions worldwide.*
1972 – Join your credit union. It’s where you belong.
1973 – Your credit union better for savings and loans. It’s where you belong.
1974 – Together for one new world.
1975 – Your country, your credit union – Democracy in action.
1976 –
1977 –
1978 – Sharing is the whole idea.*
1979 – All kinds of people should get together.
1979 – Better living in any language.*
1980 – The Hands of Friendship and Cooperation Joined Around the World (unofficial).
1980 – People helping people to lead better lives.*
1981 – America’s credit unions – a family 44 million strong
1982 – A strong and growing family. (alt. A Strong Growing Family – Credit Unions.)
1983 – Tell the World (about Credit Unions.)
1984 – Credit Unions: Cooperatives first.
1985 – Credit Union Youth – Our Next Generation.
1986 – The universal language of credit unions.
1987 – Credit Unions Light the Way.
1988 – Credit Unions: United—Unique.*
1989 – Credit Unions: One Voice.
1990 – Credit Unions: Getting (Creating) a Global Vision.
1991 – Credit Unions: Passports to Opportunity.
1992 – Credit Unions: A Universal Language.
1993 – Credit Unions: The Power of Partnership.
1994 – Credit Unions: Choices and Challenges.
1995 – Credit Unions: Bring People Together.
1996 – Credit Unions: Picture the Possibilities.
1997 – Not for profit, not for charity, but for service.
1998 – Although the times may change, our principles will not.
1999 – Celebrate! The Credit Union (alt. Difference Credit Unions Celebrate the Difference)
2000 – Join us! 100 million credit union members worldwide.
2001 – Catch Our Spirit.*
2002 – Building a Better Tomorrow.
2003 – Credit Unions: The Heart of Our Communities.
2004 – Credit Unions: Dream…Belong…Achieve.
2005 – Credit Unions: Members Make it Happen.*
2006 – Credit Unions: Making a World of Difference.
2007 – Credit Unions: Together We’re Better.
2008 – My Credit Union: It Belongs to Me.
2009 – Your Money. Your Choice. Your Credit Union.
2010 – Local. Trusted. Serving You.
2011 – Credit Unions Build a Better World
2012 – Members Matter Most
2013 – Credit Unions Unite for Good
*Slogans marked with an asterisk are from WOCCU’s “ICU Day Past Themes” web page

This article was written by former CUNA Archivist Gabriel Kirkpatrick in 2004, and revised by current CUNA Archivist Shawn San Roman.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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