CU Makes Finances ‘smpl.’ for Young Adults

Program helps consumers age 25 and under navigate their financial futures.

September 19, 2013
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South Carolina Federal Credit Union has launched a new program to arm young adults with the knowledge to help them navigate their financial futures.

Designed for consumers age 25 and under, “smpl.” is the next evolution of the former Young and Free® South Carolina program.

South Carolina Federal left this franchised program to bring its events, educational outreach, and financial literacy initiatives in-house, and give them a more regional focus.

The smpl. program focuses on in-class sessions, community philanthropic work, and fun networking events to reach the under-25 demographic in its realm.

It aims to make finances approachable by providing clarity and comfort with basic savings, credit, and money management techniques.

The program officially launched with a kickoff party Friday, Sept. 13, at a local entertainment center.

"The response has been fantastic," says Meredith Siemens, vice president of corporate communications for the $1.3 billion asset credit union. "Our launch party had around 150 folks from our 25 and under demographic."

For more information, visit the program’s website, or join the conversation on Twitter, Facebook, and Instagram.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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