Welcome to New York!

CUNA President/CEO encourages participation in Unite for Good.

June 24, 2013
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Welcome to the 2013 America’s Credit Union Conference (ACUC) and welcome to The Big Apple.
 
It’s exhilarating to have so many credit union representatives gathered in one place to unite for good and propel the movement forward.
 
ACUC has emerged as the best event for forward-thinking credit unions to connect and collaborate with leaders and thinkers, inspiring fresh ideas and action.
 
This year, we’re emphasizing the innovative attitudes and creative sparks that will help credit unions capture the opportunities before us and drive positive change for the credit union movement. Our 2013 speakers and their game-changing insights are sure to leave you energized and poised to raise the service bar at your credit union.
 
This year’s conference will also feature Thought Leader sessions, popular for their renowned field experts and right-now topics, such as leadership practices, tapping into new markets, staff dynamics and more. We are pleased to again partner with CUNA Mutual Group to bring you Discovery sessions which delve into urgent credit union issues in smaller, interactive settings.
 
Gathered here, we have a rare opportunity to come together around our shared goals and values. I encourage you to participate in the Unite for Good activities we have scheduled this week.
 
Stop by the CUNA booth for your Unite for Good action pack, it’s filled with information and tools to help you remove barriers, create awareness and foster service excellence back home. Be sure to wear your Unite for Good/Credit Unions Are a Smarter Choice t-shirt on Wednesday, when we’ll make a splash for credit unions right here in New York City.
 
Talk and tweet about what your credit union is doing with CUNA and league staff, and connect with your credit union peers to share ideas and celebrate all we do for America’s people.
 
While you’re here, don’t forget to get out and spend some time taking in this great city. We’re in the center of everything, only a few minutes from Times Square (where you can see our video billboard promoting credit unions and aSmarterChoice.org), Central Park, Rockefeller Center and countless other New York City landmarks. So I hope you’ll set aside some time to explore your surroundings.
 
Thank you for being here, and thank you for being part of a movement that makes a difference for more than 96 million Americans.
 
BILL CHENEY is CUNA's president/CEO.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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