Management

Bouncing Back After the Recession

CUs’ top planning strategies include proactive lending and mobile banking.

June 27, 2013
/ PRINT / ShareShare / Text Size +
6. Advocacy efforts
 
CUNA has three major advocacy efforts currently under way: Don’t Tax My Credit Union, Unite for Good, and Plan to Win.
 
Unite for Good is a strategic vision designed to help all credit unions achieve shared goals. It’s a vision based on the shared values of collaboration, a member-centric focus, community involvement, and a dedication to consumers’ financial well-being.
 
The shared vision is: Americans choose credit unions as their best financial partner.
 
“We don’t want to be 7,000 credit unions with 7,000 scattered, diverse stories,” CUNA President/CEO Bill Cheney says. “We want to be 7,000 credit unions repeating one strong story 7,000 times. That results in effective, successful communication.”
 
To realize this vision, CUNA urges all credit unions to:
Visit uniteforgood.org for a checklist of action steps your credit union can take to realize these goals.
 
CUNA and the state leagues have been working on a Plan to Win for the past couple of years. Plan to Win is a comprehensive grassroots, political, legislative, and communications strategy designed to move all members of Congress to a position of stronger support for credit unions.
 
NEXT: Unbanked and underbanked

Post a comment to this story

Credit Union Magazine

Credit Union Magazine

October 2014

What's Popular

Popular Stories

Recent Discussion

Your Say: Have You Ever Suffered a Denial of Service Attack?

View Results Poll Archive