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USAlliance FCU demos cutting-edge cross-selling tool.

May 16, 2013
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Micronotes: USAlliance Federal Credit Union CEO Kris VanBeek and Ariel Taylor, Micronotes product manager, talk about the company’s cross-sell product and how effective it has been at VanBeek's credit union.

Micronotes uses predictive analytics and business rules to build audiences. It routes leads to product managers in the financial institution for follow-up.

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