First Family CU Shakes It for CU Youth Week

Staffers use Internet meme to get into the spirit.

April 25, 2013
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In celebrating Youth Week, First Family Credit Union brought a little Harlem to Henryetta, Okla.

The Harlem Shake, that is.
Staffers got their freak on in (their rendition of the viral dance sensation) while donning everything from mustaches—the red-hot symbol of this year’s Youth Week—to motorcycle helmets, beastly masks, neon Afros, and a costume that melds Sacajawea with Daniel Boone. 
Oh, and there are guest appearances by a pair of youngsters, one wearing a Darth Vader helmet and suit, the other clothed in camouflage and a zombie mask.
The whole session was recorded and uploaded to YouTube to promote Youth Week activities at the $47 million asset credit union, located an hour south of Tulsa.
“That was fabulous!” one employee commented on First Family’s Facebook page, where the video also was posted. “Just love to be a member of a family I can always count on to be serious and COOL!!!!”
First Family is giving $5 to every youth member who opens a new account this week, and every member making a deposit receives a raffle entry for a LeapFrog LeapPad and Kindle Fire HD.
Last but not least, the credit union is sponsoring a mustache photo contest on its Facebook page.  Fans can vote on the entries submitted by members and staff through Friday afternoon.
Visit our National Credit Union Youth Week page to see how other credit unions are celebrating.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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