Marketing

Highlights from Anaheim

Check out photos from Monday’s conference sessions.

March 26, 2013
KEYWORDS #mbd13 , cuna , marketing
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Author Jim Stengel (left) and Cisco Malpartida Smith talk about the importance of having a brand built on ideals. That’s the central theme of Stengel’s book, “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.”

Stengel signed copies of his book during a reception in the Exhibit Hall.

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