‘We’ve Got to Jump Forward’

CU marketing must move beyond traditional tools when targeting youth.

March 25, 2013
KEYWORDS marketing , media , social
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Reaching the coveted 16- to 20-year-old demographic is a “huge challenge,” says Trevor Hendrickson, founder of theWEBcentric, especially when attempting to use humor.

“There’s so much clichéd content out there,” he says, adding it’s hard to walk the line between humor that’s both tasteful and edgy.

Young adults aren’t a homogeneous group, Hendrickson says. “But their one commonality is they all use technology fairly consistently. And while they’re all on social media, their social media preferences are changing.”

He acknowledges that many credit unions still struggle to use social media appropriately in their marketing efforts. And some still are trying to figure out how to develop an effective website.

“That’s like figuring out which flip phone to get,” Hendrickson says. “We have to figure that out and put it aside. We’ve got to take a jump forward.”

Hendrickson will address the CUNA Marketing & Business Development Council Conference today in Anaheim, Calif.

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