Cheney: CUNA Will Staunchly Defend CUs’ Tax Status

CUNA CEO outlines CUNA’s top legislative and regulatory priorities.

February 13, 2013
/ PRINT / ShareShare / Text Size +

CUNA’s top legislative and regulatory priorities, according to CUNA President/CEO Bill Cheney, include:

  • Defending the tax status. With comprehensive tax reform on Congress’ legislative agenda, no one will be more vigilant or committed to protecting the tax exemption.
  • Reducing credit unions’ regulatory burden. CUNA will push vigorously to exempt credit unions from new Consumer Financial Protection Bureau requirements in areas in which they’re already regulated.
  • Enhancing communications to credit unions, underscored by the appointment of Paul Gentile as CUNA’s executive vice president of strategic communications and engagement. With his leadership, CUNA will redouble efforts to help all in the movement understand and participate in the three-tier system of CUNA, leagues, and credit unions.
  • Ensuring comprehensive compliance support. Working closely with the leagues, CUNA will assist credit unions in complying with new regulatory demands.
  • Enhancing the credit union charter at the state level, and promote Congressional legislation to allow supplemental capital and continue the practice of small-business loans.
  • Maintaining marketplace flexibility by opposing new price caps in any aspect of credit union operations, including interchange.
  • Engaging in housing finance reform by ensuring credit unions have continued access to the housing finance marketplace on fair and reasonable terms.
  • Building “Plan to Win,” a 535-seat strategy in which credit unions reach out to all members of Congress to press for passage of important legislation.

CUNA’s political and legislative affairs staff will discuss these and other issues during Monday afternoon’s General Session.

Post a comment to this story


What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive