Community Service

CUs Lend a Helping Hand During the Holidays

A look back at some of the holiday memories created by the CU movement this season.

January 11, 2013
/ PRINT / ShareShare / Text Size +

 Ventura County CU donates food trees VCCU Christmas Tree

Ventura (Calif.) County Credit Union (VCCU) donated canned food for the holidays.

The credit union participated in an event at a shopping center that challenged various businesses to build holiday trees out of donated cans of food.

VCCU, a $625 million asset size credit union, sponsored and built six trees with cans donated by members, staff, and vendors. VCCU collected more than 6,000 cans in order to build those trees.

“We are thrilled with the tremendous response from our members and colleagues,” says Joe Schroeder, VCCU president/CEO and FOOD Share board member. “We had a great time helping out the community, and we’re already planning for next year’s build.”

Following the event the cans of food were distributed to pantries in Ventura County.

NEXT: Michigan CU fills the stockings of the needy

Post a comment to this story

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive