When a disaster occurs, it’s often the misleading bit of information shared by an outsider that gins up rumors about a damaged business shutting down.
Obviously, this situation undermines the company’s ability to recover. That’s one big reason why precise, effective communication—within the organization and out to the public—is vital during an emergency.
With the Atlantic Hurricane season upon us—and Hurricane Sandy bearing down on the East Coast—it’s a good reminder to all organizations about the need to set up an effective crisis communications strategy.
You want to develop a plan to make sure your employees, customers, vendors, contractors—everyone you do business with—is aware of the progress you’re making as you recover in the aftermath of a disaster.
Here are a few tips to get your company’s crisis communications plan started:
After the crisis, notify all critical people of your next steps. Also, debrief with your staff to evaluate lessons learned and how to improve the plan.
CAROL CHASTANG is a community moderator for the Small Business Administration.