Community Service

Coastal FCU Prepares for ICU Day

November 07, 2012
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Coastal FCU

Coastal Federal Credit Union in Raleigh, N.C., is already flying the International Credit Union Day flag in advance of next Thursday's celebration.

Here’s what the credit union has in store for members on International Credit Union Day, Oct. 18:

►Penny overdrafts. We understand that our members may occasionally make a small error when balancing their checking account. Members have told us that a small mistake, or one they fix quickly, shouldn't result in a big penalty. That’s why we offer a special Overdraft Forgiveness program that charges just one penny for small overdrafts and overdrafts that are corrected the same day.”

►Share the Love.Coastal Federal routinely supports charitable organizations that help enrich the lives of our members and the community. This year, the credit union is also supporting Habitat for Humanity through its Share the Love Campaign.

►For each “like” or follow we get on Facebook and Twitter, we’re donating $5 to Habitat for Humanity of Wake County to help build a home for a local family. Members can also support the Share the Love Campaign by visiting the online gift shop or participating in the in-branch raffle on Oct. 18.

►VIP Program. In January, Coastal Federal launched a new VIP Program to reward members who have their primary checking account here. Additionally, VIP members who also have two or more core loan types and/or two or more core deposit types were eligible to share in the $1.5 million the credit union paid out in the form of loan rebate dividends and deposit bonus dividends.

►Mobile Banking. Members are busy and always on the go. Mobile banking allows members to check balances, make transfers, pay bills and even deposit checks, from the convenience of their mobile phones.

►7-7/7 teller hours.All Coastal Federal branches have teller hours from 7 a.m. to 7p.m., seven days a week.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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