Community Service

An ICU Day Bonus

Special edition will offer a look at the past and the future of the CU movement.

October 22, 2012
/ PRINT / ShareShare / Text Size +

This year, International Credit Union (ICU) Day falls on Thursday, Oct. 18. We’ve decided to give you—our loyal readers—a gift.

We’ll be publishing a bonus edition of Credit Union Magazine that you’ll receive on or near International Credit Union Day. That makes 13 issues for the price of 12—our version of the “baker’s dozen.”

While this special edition, sponsored by Diebold, will give a brief overview of credit unions’ past, most of the pages will be devoted to credit unions’ future. We asked about 20 of the credit union movement’s most influential and insightful leaders to contribute to this special edition.

We asked our authors to weigh in on these questions:

  • Have credit unions stayed true to their original mission?
  • Are credit unions filling the role envisioned by their early architects?
  • If credit unions are off course, how has this happened and how can they get back on course?
  • What future directions should credit unions take? 
  • Are there any unserved or underserved markets for credit unions?
  • What do you think the credit union movement will look like in 20 years?
  • What has been the movement’s greatest success—and greatest failure—of late?

I’m sure you’ll find our author’s opinions and insights thought-provoking and challenging. But this isn’t meant to be the final word on the subject.

This special edition is designed to be a conversation starter. After you read our bonus edition, we’d like to hear your thoughts on the topic. We’ll be moving the discussion to our website,, during October.

Join the conversation by visiting our special issue website and by sharing your thoughts via Twitter with this hashtag: #ICUDay.

Our website will carry a wealth of historical images and past features from Credit Union Magazine. You’ll be able to scroll through some images that were originally created by sketch artist Joseph Stern for The Bridge—the earliest forerunner of Credit Union Magazine.

What do you think? We want to hear from you on these critical issues.

 STEVE RODGERS is editor-in-chief of Credit Union Magazine.  

Post a comment to this story


What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive