Marketing

Billboard Campaign Turns Heads

All-white billboard with the words ‘intentionally left bank’ quickly drew attention.

September 28, 2012
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Credit Union Magazine: Can you describe your “intentionally left bank” ad campaign?

CU Mag: Where did this idea come from?

CU Mag: What did it look like?

CU Mag: How did you measure success?

CU Mag: What was the second phase of the campaign?

CU Mag: What's the most unique thing about Seattle Metropolitan CU?

CU Mag: How do you communicate the importance of democratic ownership and other cooperative principles?

CU Mag: What's the biggest compliment someone has paid you?

CU Mag: How do you unwind after work?

CU Mag: What's one thing people don't know about you?

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