Expanding ATMs’ reach
For Cardtronics, the beauty of ATMs is their ability to connect people to their accounts at retailers already part of their daily routine.
“We help credit unions enhance their entire ATM fleet,” says Tom Pierce, chief marketing officer for Cardtronics.
The company offers two programs to help credit unions augment their financial center ATMs:
- Allpoint, a surcharge-free ATM networkwhich offers 35,000 ATMs in the U.S. and 8,000 machines internationally. The machines are easy to find using Allpoint’s free ATM locator app.
- ATM branding, wherein credit unions place their branding materials on Cardtronics-owned ATMs.
“Our ATMs are located in such retail giants as 7-Eleven, Walgreens, Kroger, Target, and Costco,” Pierce says. “Having branded ATMs in places like those raises visibility and lets members know they’ve reached a surcharge-free zone.”
The company also helps credit unions address regulatory and maintenance issues with their ATMs.
A recently enacted amendment to the Americans With Disabilities Act, for example, requires financial institutions to be more vigilant in terms of ATM accessibility.
“There are requirements for headphone jacks, space around the ATM,” and more, Pierce says. “This can create challenges for financial institutions that must choose between retrofitting old machines, investing in new ATMs, or taking noncompliant ATMs offline.”