Marketing

De Dios Named Coopera CEO

Thought leader aims to help CUs grow by serving the Hispanic community.

May 03, 2012
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Miriam De Dios has been named CEO of Coopera, a subsidiary of the Iowa Credit Union League.

De Dios joined Coopera at its inception and most recently served as vice president. She will fill the position previously held by founder Warren Morrow, who passed away unexpectedly in February.

Since helping to launch Coopera alongside Morrow, De Dios has overseen the company’s client operations, managed the innovation of Coopera products, and led the company’s marketing and public relations efforts. She has become a thought leader in the credit union movement, speaking across the country on the importance of outreach to underserved Hispanics.

“Miriam’s personal background, professional skills, and unmatched talents make her the perfect fit for Coopera’s CEO,” says Patrick Jury, president/CEO of the Iowa Credit Union League. “Credit unions have an outstanding opportunity to serve the Hispanic community, which is today the fastest-growing, youngest, and most underserved group in our country. With leadership from Coopera, I am confident our movement will increase its commitment in reaching this deserving community.”

A native of Jalisco, Mexico, De Dios has significant experience in the financial services arena, having worked with State Farm Insurance Companies and John Deere Credit prior to Coopera. Witnessing her own parents’ struggles to navigate the U.S. financial system, she is passionate about furthering Coopera’s mission of connecting more Hispanics—both immigrant and U.S.-born—with the financial mainstream.

Credit unions, she believes, are the answer.

“Although this is a bittersweet time, I’m excited for the future of Coopera,” says De Dios. “We have an immense opportunity to continue providing dignified financial services to the Hispanic community through credit unions. Although the need for Hispanic growth in the credit union industry is greater than ever, I see it being met with increased motivation and momentum by credit unions.”

“At CUNA, we have the utmost respect and confidence in Miriam and applaud her promotion,” notes Mark Condon, CUNA’s senior vice president of business and consumer publishing. “We look forward to continuing our strategic alliance with Coopera to help credit unions grow through the underserved Hispanic community.”

De Dios is a member of the national Network of Latino Credit Unions and Professionals and the World Council of Credit Union’s Global Women’s Leadership Network.

She also serves on the board of directors for various Des Moines area non-profit organizations, including the Iowa International Center, Hispanic Educational Resources, and Latinas para Un Nuevo Amanecer.

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