Cheney Welcomes GAC Attendees

More than 4,000 CU managers, directors, and staff expected to attend.

March 18, 2012
/ PRINT / ShareShare / Text Size +

Greetings and welcome to the Credit Union National Association's 2012 Governmental Affairs Conference (GAC)!

This is one of our strongest GAC turnouts ever, with more than 4,000 in attendance—close to our record-setting year in 2008 when the GAC first moved to the Washington Convention Center.

This is a perfect year for such strong attendance because we have clear opportunities to advance our policy agenda and ensure our message rises above that of the bankers who, as many of you know, also are visiting Washington this very same week.

Explaining the credit union difference, showing how integral we are to the success of our communities, advocating for proactive changes that include member business loans and supplemental capital, helping legislators understand how a rising regulatory burden stymies our ability to serve-all are part of our message on the Hill this week.

Ensuring all 535 members of Congress understand our message—and hear it from us directly and repeatedly, face to face—is an essential component of our new Plan to Win. Your involvement makes it happen.

Beyond our Hill visits, this year's GAC offers an absolutely stellar lineup of speakers, including a number of Washington’s most influential policy makers.

Our breakout sessions will delve more deeply into such topics as political and grassroots strategy, the Consumer Financial Protection Bureau's agenda, and NCUA's top-of-mind exam concerns, to name a few.

Our GAC Exhibit Hall now showcases more products and services than any other event—not just in the credit union movement, but in the entire financial services industry.

But first and foremost, we must make a powerful impact and leave a lasting effect on Capitol Hill.

BILL CHENEYis CUNA’s president/CEO.

Post a comment to this story


What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive