Community Service

Share Your Story

We want to highlight the great ways CUs improve members’ lives.

March 01, 2012
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It’s the International Year of Cooperatives—the perfect time for credit unions to share how they improve members' lives.

We want to highlight—in words, pictures, and video—the great ways credit unions serve their communities.

We’ll tell your stories on this site—and share some of them at CUNA’s Governmental Affairs Conference in Washington, D.C.

International Year of the Co-opWe’ll also send the stories you submit to, the world’s first global digital campaign to spread the benefits of cooperation through story-telling.

This site delivers the United Nations’ message, “Cooperative enterprises build a better world,” to the public during the International Year of Cooperatives.

Ready to tell your story? Here’s how:

  • Tell us who you are (click on the link below); and
  • Submit a story, photos, and links to videos that highlight how your credit union goes above and beyond.

This way, everyone can understand how credit unions “build a better world.”

Click here to share your story. And read about credit unions that already have (below).

Hope FCU

Fueling Companies that Fuel the Delta

As a commercial lender, Hope Federal Credit Union seeks to work with businesses that have the potential to generate jobs in this economically distressed region. See how it helped Delta Fuel more than double the size of its workforce. Read more

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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