RSS
Icon Icon Icon Icon
Forgot your password?
Home » Cheney Shares ICU Day Message

Community Service

Cheney Shares ICU Day Message

CUNA CEO thanks CU staff and volunteers for helping to build a better world.

October 22, 2011
Comments (0)
KEYWORDS cooperatives,international,celebrate
/ PRINT / ShareShare / Text Size +
Larger Smaller
[X]

Related Articles

Reaching Out

 WOCCU 101: Our Passion Is the Member

Many Members, One Mission

Twelve Ways to Observe the International Year of Co-ops

Business lending

Credit union philosophy is something that makes us unique in this country, but it's part of something larger worldwide, says CUNA President/CEO Bill Cheney.

This year’s International Credit Union Day® theme, "Credit Unions Build a Better World," celebrates the important economic and social contributions credit unions make to their communities worldwide.

Financial cooperatives around the globe will celebrate their heritage and contributions today.

Click here for his International Credit Union Day greeting.

Post a comment to this story

CU Mag Cover May 2012

Credit Union Magazine

Access the May digital edition

May 2012

Book reviews

What's Popular

Popular Stories

‘Do One Thing Every Day That Scares You’

Four Steps to Successful Succession

Durbin Amendment Shakes Up Debit Rewards

‘Reward Excellent Failure, Punish Mediocre Success’

Peters: It’s Good to be the Little Guy

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

heroes

Your Say: CEO Succession

Should CUs hire from within or seek outside talent when replacing the CEO?
See Poll Results Poll Archive

CUNAverse

Connect with us!

| Twitter | Facebook |  

  

RSS