Marketing

Here Comes the 'She-Conomy'

Women will become a dominant force worldwide over the next decade.

September 11, 2011
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Three other key trend areas Intuit 2020 identifies:

1. The new consumer shapes the socially connected marketplace

The wide range of socially connected tools and services available around the world will transform communities and relationships, forcing people and businesses to adapt and operate in new and different ways.

For example, the role of nontraditional influencers, such as bloggers and social network contacts, will continue to expand as consumers increasingly turn to them to as a source for purchase decision information. Businesses will be forced to employ multiple, inter-connected approaches to reach new customers, most of which will reside on the Web.

2. New business models, new markets, new opportunities emerge

Subscribe to Credit Union MagazineEmerging markets, already an important growth factor in the post-recession global economy, will gain additional importance and power.

For example, a new “global middle class” will emerge with more disposable income, leading to increased opportunity for businesses around the world, big and small.

More than one billion new middle class consumers will be added to the global economic community, most of whom will be younger than their counterparts in industrialized nations with older demographics.

3. Technology becomes ubiquitous

Technology advances will change how consumers live their lives and perform everyday tasks. In addition, businesses will be transformed as a result of global growth of the Internet, high bandwidth cloud computing, advanced analytical tools, and mobile services.

For example, society will produce data at an unimaginable rate; harnessing its power will be a competitive differentiator globally, eliminating the concept of data overload. Statisticians and others who crunch and analyze data will be in short supply.

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Reach the Woman = Reach the Household

Mark Arnold
September 08, 2011 10:32 am
Women are already the dominant economic force in our society. In fact, they control the pocketbook in almost every household. Women make almost 80% of all the household buying decisions. If credit unions want to reach the household with financial services, they merely need to target women.


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