Prepare for A Mobile Transformation

Consumer adoption of smartphones is transforming online banking.

June 10, 2011
KEYWORDS banking , mobile
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Consumer adoption of smartphones is transforming online banking.

The next generation of members will want your credit union to meet them where they are—which increasingly is on “the small screen.”

That’s the word from CUNA’s 2011-2012 Credit Union Environmental Scan (E-Scan). It advises credit unions to embrace Facebook, Twitter, and other social media outlets.

Standard home banking won’t be enough to keep your young members’ attention.

Members in the next decade will want to:

  • Apply for loans at the dealership;
  • Be alerted to things that will happen to their accounts rather than what just happened;
  • Be proactive;
  • Combine their finances with their online lives; and
  • Share financial successes and research options online.

Cash, checks, and plastic will fade, and secure mobile transactions will favor retailers and consumers, and reduce your credit union’s interchange income, E-Scan reports.

While home banking is a reactive platform, mobile banking is interactive. Members will expect the mobile banking platform to go far beyond providing only static information.

This mobile transformation will put credit union services in the pockets of all members.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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