Scenes from the CUNA Marketing Council Conference

Show attracts record crowd.

March 25, 2011
/ PRINT / ShareShare / Text Size +

The 18th Annual CUNA Marketing Council & Business Development Conference in Las Vegas attracted 450 attendees—the highest total of any Council conference.

Speakers addressed everything from connecting with members online to innovation to business development.

Enjoy the view!


Master of Ceremonies Patrick Adams presents an award to Carol Payne, vice president of marketing for the California & Nevada CU Leagues.

Marketing Professional of the Year Amy McGraw (left) and Business Development Professional of the Year Brynn Ammon show their bling.

Marketing & Business Development pros
Hall of Fame award SAFE FCU CEO Beverly Gagne (left) joins Hall of Fame Award winner Joye Cox.

Filene Research Institute's Denise Gabel (far left) introduces some first-time conference attendees to the record crowd.

Denise Gabel
Bernard LaChance CUs have much to learn about innovation from singer Bernard LaChance.

• View the complete slide show.

Post a comment to this story


What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive