Technology

Ten Mobile Apps to Watch

Mobile applications will increasingly define the user experience on high-end devices.

March 25, 2011
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7. Object recognition

High-end devices have an increased sensor and processing capability that enable sophisticated applications to recognize the user's surroundings, including specific objects of interest.

Because object recognition provides an easy-to-use interface, more apps will come to market with enhanced capabilities by 2012.

Users will rely on the camera, as well as other device sensors as a communication tool when object recognition capabilities are combined with more traditional app functions, giving users advanced search capabilities and a plethora of entertainment and productivity functionality.

8. Mobile instant messaging (MIM)

Gartner expects MIM to attract consumers to new types of unified communication client [http://searchunifiedcommunications.techtarget.com/feature/Mobile-unified-communications-client-overview-Connecting-users], provided by over the top service providers such as Skype.

These service providers are threatening traditional communications service provider voice revenue. Companies that consider including MIM into new products should consider integrating it with other communications types, such as location and presence.

But they should be cautious about developing other functionality, such as federation of social network activity.

9. Mobile e-mail

Smartphones have begun to drive the mainstream adoption of mobile e-mail through a series of technology enhancements enabling low-cost mobile extensions to existing e-mail service.

Gartner expects mobile e-mail users worldwide to increase from 354 million in 2009 to 713 million in 2014, accounting for 10.6% of the global mobile user base.

E-mail addresses are personal and potentially extremely sticky. Thus they provide carriers, e-mail service providers, and over-the-top players with an opportunity to lock in consumers.

Technology and service providers should consider how they can make it easier for consumers to use their affiliated mobile e-mail services as a way of ensuring long-term engagement with customers.

Technology and service providers should consider how they can make it easier for consumers to use their affiliated mobile e-mail services as a way of ensuring long-term engagement with customers.

10. Mobile video

Mobile phones with larger screens and media tablets offer the ideal platform for video consumption. With careful marketing and consumer education, Gartner believes carriers and content providers would be able to drive mobile video usage in the coming years.

Mobile carriers should partner with YouTube and other popular video providers so users can replicate their Internet behavior on their mobile phones. Mobile device manufacturers should integrate HD and 3D capabilities in their high-end devices and look to bundle content either as pre-loaded or as free downloads through an app store.

For more information, review “Mobile Insight: Ten Consumer Mobile Applications to Watch in 2012.”

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