Technology

Ten Mobile Apps to Watch

Mobile applications will increasingly define the user experience on high-end devices.

March 25, 2011
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7. Object recognition

High-end devices have an increased sensor and processing capability that enable sophisticated applications to recognize the user's surroundings, including specific objects of interest.

Because object recognition provides an easy-to-use interface, more apps will come to market with enhanced capabilities by 2012.

Users will rely on the camera, as well as other device sensors as a communication tool when object recognition capabilities are combined with more traditional app functions, giving users advanced search capabilities and a plethora of entertainment and productivity functionality.

8. Mobile instant messaging (MIM)

Gartner expects MIM to attract consumers to new types of unified communication client [http://searchunifiedcommunications.techtarget.com/feature/Mobile-unified-communications-client-overview-Connecting-users], provided by over the top service providers such as Skype.

These service providers are threatening traditional communications service provider voice revenue. Companies that consider including MIM into new products should consider integrating it with other communications types, such as location and presence.

But they should be cautious about developing other functionality, such as federation of social network activity.

9. Mobile e-mail

Smartphones have begun to drive the mainstream adoption of mobile e-mail through a series of technology enhancements enabling low-cost mobile extensions to existing e-mail service.

Gartner expects mobile e-mail users worldwide to increase from 354 million in 2009 to 713 million in 2014, accounting for 10.6% of the global mobile user base.

E-mail addresses are personal and potentially extremely sticky. Thus they provide carriers, e-mail service providers, and over-the-top players with an opportunity to lock in consumers.

Technology and service providers should consider how they can make it easier for consumers to use their affiliated mobile e-mail services as a way of ensuring long-term engagement with customers.

Technology and service providers should consider how they can make it easier for consumers to use their affiliated mobile e-mail services as a way of ensuring long-term engagement with customers.

10. Mobile video

Mobile phones with larger screens and media tablets offer the ideal platform for video consumption. With careful marketing and consumer education, Gartner believes carriers and content providers would be able to drive mobile video usage in the coming years.

Mobile carriers should partner with YouTube and other popular video providers so users can replicate their Internet behavior on their mobile phones. Mobile device manufacturers should integrate HD and 3D capabilities in their high-end devices and look to bundle content either as pre-loaded or as free downloads through an app store.

For more information, review “Mobile Insight: Ten Consumer Mobile Applications to Watch in 2012.”

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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