Technology

Ten Mobile Apps to Watch

Mobile applications will increasingly define the user experience on high-end devices.

March 25, 2011
/ PRINT / ShareShare / Text Size +

Focusing on high-end devices with an average selling price of more than $300, Gartner Inc. analysts have identified the top 10 cutting-edge technologies and trends for 2012.

Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers.

These mobile apps will also drive hardware sales, advertising spending, and technology innovation. Gartner expects brand companies to increasingly shift their marketing budget to the mobile channel, and experiment with cutting-edge apps to capture marketing and sales opportunities.

Companies that stay abreast of the latest developments could make their products stand out from the pack, enhance brand image, and retain user loyalty.

Following are Gartner’s top 10 consumer applications to watch in 2012.

1. Location-based services

Your Say

Will your CU offer mobile banking within the next year? Cast your vote now.

Location is one of the main enablers that deliver services to users based on their context, and Gartner expects the total consumer user base of location-based services to reach 1.4 billion by 2014.

These services strive to deliver features and functionalities in tune with the user's context, taking into account the user's location, personal preference, gender, age, profession, intention and so on, thus offering a more-intelligent user experience than basic location services can.

Gartner analysts believe context-aware services are a key trend for mobile apps, and location is a key enabler of that.

2. Social networking

Mobile social networking is the fastest-growing consumer mobile app category of the 19 tracked by Gartner.

Social network platforms are sucking in increasing amounts of network traffic. They’re becoming portals, transit hubs, and cloud storage for increasing amounts of messaging and e-mail traffic, videos, photos, games, and commerce.

As mainstream adoption progresses, global social sites will be driven toward providing services in partnership with third parties using open application program interfaces. They’re likely to evolve to a role as infrastructure providers acting as data warehouses and providing user data and access to the more-consumer-facing brands.

Next: Mobile search

Subscribe to Credit Union Magazine

Post a comment to this story

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive