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Happy ICU Day

Our proud history will be revered. Many calories will be consumed.

November 01, 2010
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Today, millions of credit union members worldwide will celebrate International Credit Union Day, commemorating their role as not-for-profit financial cooperatives that provide a safe, affordable alternative to for-profit banks.


International CU Day webcast

International CU Day website

Cheney Shares ICU Day Message

The First Credit Union Day

Our proud history will be revered. Many calories will be consumed.

This year’s theme—Local. Trusted. Serving you.—underscores credit unions’ commitment to their communities and celebrates the significant social and economic value they’ve brought to both developed and emerging nations.

Here’s a sampling of special International Credit Union Day activities credit unions have in store:

SF Police Credit Union will be holding a photo contest with two categories: International landmarks and first responders in action.

The winner for each category will receive $250. Members who submitted first responder photos by Sept. 25 could have their photos featured in the credit union’s 2011 calendar.

Redwood CU, Santa Rosa, Calif., will celebrate International Credit Union Day by performing good deeds within its local communities, such as paying parking fees in San Francisco, bagging groceries with its eco-totes in Santa Rosa, and handing out school supplies on local college campuses.

Allegiance Credit Union, Oklahoma City, posted this International Credit Union Day video on YouTube:

PALCO Federal Credit Union, Muncy, Pa., will hold a free safety day, offering children’s fingerprinting and safety kits, child seat safety checks, and shredding of personal documents.

Qside Federal Credit Union, Flushing, N.Y., will host a food drive to benefit a local food pantry. All donors will receive an entry to win a $100 gift card.

Members who open a children’s account during International Credit Union Week will receive a $50 prepaid gas card.

And all members who make a deposit or enroll in a new credit union account or service on International Credit Union Day will get a free gift and a chance to win a $100 gift card.

Coast Central Credit Union, Eureka, Calif., will host Chamber of Commerce catered receptions at two of its branches from 5:30 p.m. to 7 p.m., allowing members, local business owners, and community members to mingle.

Highmark Federal Credit Union, Rapid City, S.D., will offer a Celebration Loan Special. Qualified members will receive a 50 basis point interest-rate reduction on new auto loans. These loans will be priced as low as 3%.

Space Age Federal Credit Union, Aurora, Colo., will let members spin a prize wheel for the chance to win various items, including gift cards, credit union giveaways, one-day rate specials, coupon books, and cash. It also will provide cupcakes and other refreshments.

CODE Credit Union, Dayton, Ohio, will host a Financial Check Up, where members review what they’re paying on various loans and get the chance to lower their payments with credit union services.

Chemical Credit Union, Clinton, Iowa, will offer members free lunch—served by the board of directors. It also will have on hand representatives from Premier Lending Alliance to answer questions about mortgages.

International Credit Union Day is sponsored by the World Council of Credit Unions and the Credit Union National Association.

Next: More celebration ideas

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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