Spotlight: Rachel Risberg

CU executive guides a successful bank-to-CU transition.

February 11, 2011
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CU Mag: How long have you worked in the CU movement?

Risberg: I was hired by the credit union about 27 years ago to supervise a new branch through Royal’s first merger.

It was in my hometown and had 100 members and $100,000 in assets.

CU Mag: What advice do you offer staff?

Risberg: Have fun. Enjoy what you do.

One of my managers shared consistent messages she’s heard from me over the years:

  • Run your branch like it’s your own business—taking ownership in what you do, how you serve your members, and how you grow.
  • Stay active in the community. Community involvement is a key part of the success of the branches and the employees.
  • Think outside the box. What new things can we do, what can we do better, and how can we better serve our members? Challenge everyone to think more creatively and to look at all angles and options.
  • Grow and develop. Learn from your experiences and seek out new ones.

CU Mag: What's your biggest professional challenge?

Risberg: As organizations get bigger, it’s tough to stay focused on your core values.

I always sort and assess our choices by how we help members and employees.

CU Mag: What keeps you excited about your job?

Risberg: My advocacy for the members, the employees, and my awesome team of leaders.

I like to get the right people on my bus, and help them grow. There’s nothing more satisfying than helping others develop beyond their own expectations.

CU Mag: What would you change about the past if you could?

Risberg:  I wouldn’t change anything. I don’t look back; changing the past isn’t an option.

I look for what I can learn from it for the future.

 CU Mag: What's your favorite way to pass time during a free weekend?

Risberg: Being outside! My favorite outdoor activities are hunting, canoeing, campfires, golf, spectator football, skiing, and small-group gatherings.

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