Competitive Intelligence Provider Aids CUs Decision-Making

Informa provides competitive intelligence services to more than 6,500 financial institutions nationwide.

September 02, 2010
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Informa Research Services will provide credit unions with rate intelligence and mystery shopping services through a new alliance with CUNA Strategic Services (CSS).

Established in 1983, Informa provides competitive intelligence services to more than 6,500 financial institutions nationwide.

Its daily comparisons of credit union vs. bank market rates at the national, state, and local levels allow credit unions to efficiently, correctly, and quickly price their products, ensuring the best interest rates for their members.

Informa also performs member satisfaction studies, sales and service evaluations, compliance testing, and other mystery shopping services to the financial services industry, resulting in powerful market information, insightful analysis, and targeted recommendations.

Currently, Informa serves more than 6,500 clients, including more than 500 credit unions.

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