CUNA Launches E-Scan Newsletter

May 14, 2010
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CUNA's CU360 newsletter has become the E-Scan newsletter. This change coincides with release of the 2010-2011 Environmental Scan Report.

Credit unions have relied on the E-Scan for nearly 30 years to help them craft their strategic plans. Now, the monthly E-Scan newsletter will supplement the annual report with insights on: 

  • Trends in economics, technology, demographics, lending, marketing, and more;
  • Research-based reports covering all aspects of the financial services industry; and
  • Best practices to guide your credit union.

The CU360 Web site will continue to complement the monthly print newsletter, and a PDF version of the newsletter will be posted to this site.

Sign up for a trial subscription for C360 at Use your e-mail address as your user name and C360TMP as your temporary password.

The 2010-2011 E-Scan Report will be released in late May. Complete subscribers will be able to access the report at

The E-Scan report and related products also will be available for separate purchase at

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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