Community Service

Reach Out To Youth Year-Round

June 21, 2010
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Introducing youth to your credit union is a key growth strategy.

Celebrate Credit Union Youth Week™ during the third week in April, then reach out to young members with a year-round campaign. Begin with these new materials:

  • “Fun With Money Activity Book.” Entertain elementary school children with a range of activities, from a simple maze to crossword puzzles and word quizzes. Whether your young member dreams of becoming a millionaire or is thinking ahead to that first summer job, there’s something here for every interest. Activities promote basic saving and the credit union difference. Visit finlit.cuna.org and enter 29204 in the product finder.
  • What’s Your Score? Handout. Quick, now: How much does $1 million weigh? Of course, it depends on the type of bill. Go with the $1 denomination and you’re looking at more than a ton.  That’s just one of the fun facts about money in this quiz handout designed to challenge young members. Visit finlit.cuna.org and enter 29037 in the product finder.

Do you have in-school branches or do you work closely with community schools? These are ways to solidify your credit union’s relationships with local middle schools and high schools—and improve the financial literacy of young members and potential members.

Start with these new classroom materials:

  • Can I Make It on My Own? introduces high- school students to the basics of financial planning through a four-lesson classroom curriculum. The 20-page, full-color student guide and lesson plans encourage teenagers to plan and budget for adult independence. Lessons help students:

1. Determine what stuff really costs.
2. Shop for bargains.
3. Calculate their buying power.
4. Build a budget.

For more information, visit finlit.cuna.org and enter 29469 in the product finder.

  • Money@School introduces middle-school students to the basics of personal finance. The 12-page student guide with full-color cover and lesson plans encourage middle-school students to make smart choices leading to financial success.

Students learn:
1. Needs are yes; wants are maybe;
2. Borrow only what you can pay back tomorrow;
3. Earn it, don’t burn it; and
4. Pay yourself first.

For more information, visit finlit.cuna.org and enter 29470 in the product finder.

Most students stick with their first financial institution for seven to nine years. It’s a window of opportunity to educate students on your services and develop them into lifelong members.

To capture the next generation of credit union members, link them to CUNA’s 3-in-1 Googolplex® Web site. It features interactive games, videos, and colorful stories dealing with money matters and life issues.
Each Googolplex site is designed for a specific age group:

  • 5-Spot™ for elementary schoolers,
  • AJ’s™ for middle schoolers, and
  • C-Note™ for high schoolers.

The Web site content is updated regularly and subscriptions include free quarterly newsletters for each age group.

Learn more at cuna.org/onlineEDGE. For a product demonstration, call 800-356-9655, ext. 4344 or 4959.

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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