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Is It Time for a National Ad Campaign?

February 19, 2010
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Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus: Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents say CUs need to get...
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