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Six Questions To Ask Before Conducting E-Marketing

May 01, 2005
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Six Questions To Ask Before Conducting E-Marketing May 1, 2005 By Patrick Totty Despite the ubiquity and importance of Web- and e-mail-based communications, e-marketing consumes a surprisingly small portion of credit unions' marketing budgets. Before launching an e-marketing campaign, advises Rich Weissman, president/CEO of The Database Marketing Agency Inc. in...
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