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Why Members Join: 15 Reasons

May 01, 2006
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Why Members Join: 15 Reasons May 1, 2006 Research by the Michigan Credit Union League's (MCUL) Cooperative Advertising Forum revealed 15 top attributes people consider when shopping for a financial institution. According to Lori Bahnmueller, MCUL vice president and the forum's executive director, these attributes are in order of importance:...
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